Made To Stick

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Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House
  • Release : 02 January 2007
GET THIS BOOKMade to Stick

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House
  • Release : 04 September 2008
GET THIS BOOKMade to Stick

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered

The Power of Moments

The Power of Moments
  • Author : Chip Heath,Dan Heath
  • Publisher : Simon and Schuster
  • Release : 03 October 2017
GET THIS BOOKThe Power of Moments

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design

Switch

Switch
  • Author : Chip Heath,Dan Heath
  • Publisher : Currency
  • Release : 16 February 2010
GET THIS BOOKSwitch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind

Upstream

Upstream
  • Author : Dan Heath
  • Publisher : Simon and Schuster
  • Release : 03 March 2020
GET THIS BOOKUpstream

New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center

Decisive

Decisive
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House Canada
  • Release : 26 March 2013
GET THIS BOOKDecisive

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that

Summary of Made to Stick

Summary of Made to Stick
  • Author : Readtrepreneur Publishing
  • Publisher : Unknown
  • Release : 24 May 2019
GET THIS BOOKSummary of Made to Stick

Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have

Make It Stick

Make It Stick
  • Author : Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
  • Publisher : Harvard University Press
  • Release : 14 April 2014
GET THIS BOOKMake It Stick

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

Presentation Zen

Presentation Zen
  • Author : Garr Reynolds
  • Publisher : Pearson Education
  • Release : 15 April 2009
GET THIS BOOKPresentation Zen

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively

Magic Words

Magic Words
  • Author : Tim David
  • Publisher : Penguin
  • Release : 02 December 2014
GET THIS BOOKMagic Words

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the

Discovering Public Relations

Discovering Public Relations
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release : 08 July 2020
GET THIS BOOKDiscovering Public Relations

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’

The Copywriter's Handbook

The Copywriter's Handbook
  • Author : Robert W. Bly
  • Publisher : Holt Paperbacks
  • Release : 01 April 2007
GET THIS BOOKThe Copywriter's Handbook

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven

Contagious

Contagious
  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release : 03 May 2016
GET THIS BOOKContagious

Upper Saddle River, N.J. : Creative Homeowner,

Made To Stick Summary: WHY SOME IDEAS SURVIVE AND OTHERS DIE

Made To Stick Summary: WHY SOME IDEAS SURVIVE AND OTHERS DIE
  • Author : Anonim
  • Publisher : Unknown
  • Release : 18 January 2021
GET THIS BOOKMade To Stick Summary: WHY SOME IDEAS SURVIVE AND OTHERS DIE

Love to Teach

Love to Teach
  • Author : Kate Jones
  • Publisher : John Catt Educational
  • Release : 18 January 2019
GET THIS BOOKLove to Teach

Love To Teach is an exciting book that combines the latest educational research with examples of what this can look like in the classroom. Filled with research-informed ideas to support all teachers and leaders in both Primary and Secondary this book would be great for NQTs to more experienced teachers and leaders alike.