Marketing Management

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Marketing Management

Marketing Management
  • Author : Robert E Stevens,David L Loudon,Bruce Wrenn
  • Publisher : Routledge
  • Release : 12 November 2012
GET THIS BOOKMarketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is

Marketing Management

Marketing Management
  • Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
  • Publisher : Juta and Company Ltd
  • Release : 24 January 2021
GET THIS BOOKMarketing Management

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Health Care Marketing Management

Health Care Marketing Management
  • Author : Montague Brown
  • Publisher : Jones & Bartlett Learning
  • Release : 24 January 1992
GET THIS BOOKHealth Care Marketing Management

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health

Marketing Management

Marketing Management
  • Author : Rajan Saxena
  • Publisher : Tata McGraw-Hill Education
  • Release : 01 June 2005
GET THIS BOOKMarketing Management

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
  • Author : Edd Applegate,Art Johnsen
  • Publisher : Rowman & Littlefield
  • Release : 24 January 2021
GET THIS BOOKCases in Advertising and Marketing Management

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

MARKETING MANAGEMENT

MARKETING MANAGEMENT
  • Author : M. GOVINDARAJAN
  • Publisher : PHI Learning Pvt. Ltd.
  • Release : 13 September 2007
GET THIS BOOKMARKETING MANAGEMENT

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage

Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher : John Wiley and Sons
  • Release : 09 February 2009
GET THIS BOOKHospitality Marketing Management

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Marketing Management, 2E

Marketing Management, 2E
  • Author : Raju
  • Publisher : Tata McGraw-Hill Education
  • Release : 24 January 2021
GET THIS BOOKMarketing Management, 2E

The Development of Marketing Management

The Development of Marketing Management
  • Author : Kazuo Usui
  • Publisher : Ashgate Publishing, Ltd.
  • Release : 28 June 2013
GET THIS BOOKThe Development of Marketing Management

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
  • Author : Rajan Saxena
  • Publisher : Tata McGraw-Hill Education
  • Release : 24 January 2021
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Case Studies In Marketing Management

Case Studies In Marketing Management
  • Author : A.V. Shukla
  • Publisher : Sarup & Sons
  • Release : 24 January 2021
GET THIS BOOKCase Studies In Marketing Management

Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management
  • Author : Haemoon Oh
  • Publisher : Routledge
  • Release : 04 November 2009
GET THIS BOOKHandbook of Hospitality Marketing Management

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Marketing Management: Text & Cases

Marketing Management: Text & Cases
  • Author : Chandrasekar
  • Publisher : Tata McGraw-Hill Education
  • Release : 24 January 2021
GET THIS BOOKMarketing Management: Text & Cases

A Practical Approach to Marketing Management

A Practical Approach to Marketing Management
  • Author : Kujnish Vashisht
  • Publisher : Atlantic Publishers & Dist
  • Release : 24 January 2021
GET THIS BOOKA Practical Approach to Marketing Management

In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing,

Enterprise Marketing Management

Enterprise Marketing Management
  • Author : Dave Sutton,Tom Klein
  • Publisher : John Wiley & Sons
  • Release : 21 July 2006
GET THIS BOOKEnterprise Marketing Management

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity.