Marketing The Core
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Marketing
- Author : Roger A. Kerin,Steven W. Hartley,William Rudelius
- Publisher : Irwin Professional Pub
- Release : 26 January 2021
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format
Marketing: The Core
- Author : Roger Kerin,Steven Hartley,William Rudelius
- Publisher : McGraw-Hill Higher Education
- Release : 22 October 2012
Marketing: the Core
- Author : William Rudelius,Arsenio Bonifacio,Roger A. Kerin,Carol Bureau,Steven W. Hartley
- Publisher : McGraw-Hill Ryerson
- Release : 31 January 2018
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.
Marketing
- Author : Roger A. Kerin,Steven William Hartley,William Rudelius
- Publisher : McGraw Hill Professional
- Release : 26 January 2021
MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format
Looseleaf for Marketing: The Core
- Author : Steven W. Hartley,Roger A. Kerin
- Publisher : McGraw-Hill Education
- Release : 29 January 2019
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor
Marketing
- Author : Kerin/ Mcdonell
- Publisher : McGraw-Hill Higher Education
- Release : 26 January 2021
Winner: Best Tertiary (Adaptation) Single Title - Australian Awards for Excellence in Educational Publishing 2008. The judges particularly praised the book as follows: this title has an innovative presentation, contemporary and relevant examples, and maintains ethical standards throughout. The accessible writing style and features such as key cards at the end of the book make it a user-friendly tool. The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to
Grow the Core
- Author : David Taylor
- Publisher : John Wiley & Sons
- Release : 25 February 2013
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice
Beyond the Core
- Author : Chris Zook
- Publisher : Harvard Business Press
- Release : 26 January 2021
Outlines numerous expansion strategies for businesses and includes interviews from twenty-five CEO's.
Marketing
- Author : Frederick Gerard Crane,Roger A Kerin,Steven William Hartley,William Rudelius
- Publisher : McGraw-Hill Ryerson
- Release : 14 February 2017
The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.
MARKETING
- Author : ROGER. HARTLEY KERIN (STEVEN.)
- Publisher : Unknown
- Release : 26 January 2021
Empathetic Marketing
- Author : Mark Ingwer
- Publisher : Macmillan
- Release : 08 June 2012
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both the psychological theory underlying consumers' emotional needs, as well as concrete business examples that demonstrate the incredible effectiveness
Digital to the Core
- Author : Mark Raskino,Graham Waller
- Publisher : Routledge
- Release : 12 September 2016
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes
Marketing
- Author : Roger A. Kerin,Steven W. Hartley
- Publisher : Unknown
- Release : 26 January 2021
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid
Small Business: An Entrepreneur's Business Plan
- Author : Gail Hiduke,J. Ryan
- Publisher : Nelson Education
- Release : 27 February 2013
Begin your small business success today as you transform your business idea into a powerful, functional business plan with Hiduke/Ryan’s SMALL BUSINESS: AN ENTREPRENEUR’S BUSINESS PLAN, 9E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools