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Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher : John Wiley and Sons
  • Release : 09 February 2009
GET THIS BOOKHospitality Marketing Management

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Does Marketing Need Reform?

Does Marketing Need Reform?
  • Author : Rajendra S. Sisodia
  • Publisher : M.E. Sharpe
  • Release : 24 January 2021
GET THIS BOOKDoes Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use

Marketing Communications

Marketing Communications
  • Author : Paul Russell Smith,Jonathan Taylor
  • Publisher : Kogan Page Publishers
  • Release : 24 January 2021
GET THIS BOOKMarketing Communications

Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing buzz - revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on

Database Marketing

Database Marketing
  • Author : Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin
  • Publisher : Springer Science & Business Media
  • Release : 23 January 2008
GET THIS BOOKDatabase Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing,

Relationship Marketing

Relationship Marketing
  • Author : Thorsten Hennig-Thurau
  • Publisher : Springer Science & Business Media
  • Release : 24 January 2000
GET THIS BOOKRelationship Marketing

The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

Marketing Plans

Marketing Plans
  • Author : Malcolm McDonald
  • Publisher : Butterworth-Heinemann
  • Release : 24 January 2021
GET THIS BOOKMarketing Plans

Marketing Plans is simply the definitive guide to making plans that work. Adopting a ‘this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those

Principles of Marketing' 2008 Ed.

Principles of Marketing' 2008 Ed.
  • Author : Anonim
  • Publisher : Rex Bookstore, Inc.
  • Release : 24 January 2021
GET THIS BOOKPrinciples of Marketing' 2008 Ed.

Services Marketing: Text And Cases

Services Marketing: Text And Cases
  • Author : Verma
  • Publisher : Pearson Education India
  • Release : 01 September 2007
GET THIS BOOKServices Marketing: Text And Cases

Nonprofit Marketing

Nonprofit Marketing
  • Author : Walter Wymer,Walter W. Wymer,Patricia Knowles,Roger Gomes
  • Publisher : SAGE
  • Release : 06 March 2006
GET THIS BOOKNonprofit Marketing

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
  • Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
  • Publisher : Pearson Prentice Hall
  • Release : 24 January 2021
GET THIS BOOKMarketing of High-technology Products and Innovations

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing

Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
  • Author : Annekie Brink
  • Publisher : Juta and Company Ltd
  • Release : 01 September 2009
GET THIS BOOKRelationship Marketing and Customer Relationship Management

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing
  • Author : Dawn Iacobucci,Bobby J. Calder
  • Publisher : John Wiley & Sons
  • Release : 12 November 2002
GET THIS BOOKKellogg on Integrated Marketing

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett -

Indian Agricultural Marketing

Indian Agricultural Marketing
  • Author : Jagdish Prasad,Arbind Prasad
  • Publisher : Mittal Publications
  • Release : 24 January 1995
GET THIS BOOKIndian Agricultural Marketing

Contributed articles.

Building Models for Marketing Decisions

Building Models for Marketing Decisions
  • Author : Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert
  • Publisher : Springer Science & Business Media
  • Release : 29 February 2000
GET THIS BOOKBuilding Models for Marketing Decisions

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can

Problems in Marketing

Problems in Marketing
  • Author : Luiz Moutinho,Charles S Chien
  • Publisher : SAGE
  • Release : 12 December 2007
GET THIS BOOKProblems in Marketing

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application