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MKTG

MKTG
  • Author : Charles W. Lamb,Joe Hair,Carl McDaniel
  • Publisher : Nelson Education
  • Release : 25 January 2016
GET THIS BOOKMKTG

Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or

MKTG 8

MKTG 8
  • Author : Charles W. Lamb,Joe F. Hair,Carl McDaniel
  • Publisher : Nelson Education
  • Release : 10 February 2014
GET THIS BOOKMKTG 8

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

The Marketing Book

The Marketing Book
  • Author : Michael J. Baker,Susan Hart
  • Publisher : Routledge
  • Release : 14 April 2016
GET THIS BOOKThe Marketing Book

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM

MKTG2

MKTG2
  • Author : Charles W. Lamb
  • Publisher : Unknown
  • Release : 20 January 2021
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MKTG 10

MKTG 10
  • Author : Charles W. Lamb,Joseph F. Hair,Carl McDaniel (Jr.)
  • Publisher : Unknown
  • Release : 20 January 2021
GET THIS BOOKMKTG 10

Marketing

Marketing
  • Author : Emerald Group Publishing Limited
  • Publisher : Emerald Group Publishing
  • Release : 01 January 2005
GET THIS BOOKMarketing

SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

The Facebook Marketing Book

The Facebook Marketing Book
  • Author : Dan Zarrella,Alison Zarrella
  • Publisher : "O'Reilly Media, Inc."
  • Release : 21 December 2010
GET THIS BOOKThe Facebook Marketing Book

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR

Marketing & Media Decisions

Marketing & Media Decisions
  • Author : Anonim
  • Publisher : Unknown
  • Release : 20 January 1983
GET THIS BOOKMarketing & Media Decisions

Principles of Marketing' 2008 Ed.

Principles of Marketing' 2008 Ed.
  • Author : Anonim
  • Publisher : Rex Bookstore, Inc.
  • Release : 20 January 2021
GET THIS BOOKPrinciples of Marketing' 2008 Ed.

Does Marketing Need Reform?

Does Marketing Need Reform?
  • Author : Rajendra S. Sisodia
  • Publisher : M.E. Sharpe
  • Release : 20 January 2021
GET THIS BOOKDoes Marketing Need Reform?

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use

Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
  • Author : Annekie Brink
  • Publisher : Juta and Company Ltd
  • Release : 01 September 2009
GET THIS BOOKRelationship Marketing and Customer Relationship Management

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Marketing Plans

Marketing Plans
  • Author : Malcolm McDonald
  • Publisher : Butterworth-Heinemann
  • Release : 20 January 2021
GET THIS BOOKMarketing Plans

Marketing Plans is simply the definitive guide to making plans that work. Adopting a ‘this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those

Services Marketing: Text And Cases

Services Marketing: Text And Cases
  • Author : Verma
  • Publisher : Pearson Education India
  • Release : 01 September 2007
GET THIS BOOKServices Marketing: Text And Cases

Indian Agricultural Marketing

Indian Agricultural Marketing
  • Author : Jagdish Prasad,Arbind Prasad
  • Publisher : Mittal Publications
  • Release : 20 January 1995
GET THIS BOOKIndian Agricultural Marketing

Contributed articles.

Hospitality Marketing Management

Hospitality Marketing Management
  • Author : Robert D. Reid,David C. Bojanic
  • Publisher : John Wiley and Sons
  • Release : 09 February 2009
GET THIS BOOKHospitality Marketing Management

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.