The Irrational Consumer

Download The Irrational Consumer Full Book and Read Online Book The Irrational Consumer available in PDF, EPUB, Mobi Format. Don't wait anymore, register now! Create free account to access unlimited books, fast download and ads free

The Irrational Consumer

The Irrational Consumer
  • Author : Enrico Trevisan
  • Publisher : Routledge
  • Release : 09 March 2016
GET THIS BOOKThe Irrational Consumer

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different

Decoding the Irrational Consumer

Decoding the Irrational Consumer
  • Author : Darren Bridger
  • Publisher : Kogan Page Publishers
  • Release : 03 August 2015
GET THIS BOOKDecoding the Irrational Consumer

Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology,

The Neuro-Consumer

The Neuro-Consumer
  • Author : Anne-Sophie Bayle-Tourtoulou,Michel Badoc
  • Publisher : Routledge
  • Release : 24 April 2020
GET THIS BOOKThe Neuro-Consumer

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for

Hit Makers

Hit Makers
  • Author : Derek Thompson
  • Publisher : Penguin
  • Release : 07 February 2017
GET THIS BOOKHit Makers

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of

Is Behavioral Economics Doomed?

Is Behavioral Economics Doomed?
  • Author : David K. Levine
  • Publisher : Open Book Publishers
  • Release : 17 January 2021
GET THIS BOOKIs Behavioral Economics Doomed?

In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.

Economic Fables

Economic Fables
  • Author : Ariel Rubinstein
  • Publisher : Open Book Publishers
  • Release : 17 January 2021
GET THIS BOOKEconomic Fables

"I had the good fortune to grow up in a wonderful area of Jerusalem, surrounded by a diverse range of people: Rabbi Meizel, the communist Sala Marcel, my widowed Aunt Hannah, and the intellectual Yaacovson. As far as I'm concerned, the opinion of such people is just as authoritative for making social and economic decisions as the opinion of an expert using a model." Part memoir, part crash-course in economic theory, this deeply engaging book by one of the world's

Predictably Irrational

Predictably Irrational
  • Author : Dan Ariely
  • Publisher : HarperCollins UK
  • Release : 17 January 2021
GET THIS BOOKPredictably Irrational

Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

All Customers Are Irrational

All Customers Are Irrational
  • Author : William J. CUSICK
  • Publisher : AMACOM
  • Release : 15 July 2009
GET THIS BOOKAll Customers Are Irrational

As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the sub­con­scious part

Economic Method Understands Consumer Behavior

Economic Method Understands Consumer Behavior
  • Author : Johnny Ch Lok
  • Publisher : Unknown
  • Release : 07 April 2020
GET THIS BOOKEconomic Method Understands Consumer Behavior

What is the standard economic model? It is the standard economic model, the way most economists think about consumer welfare and consumer choice. What is the rationality in the standard economic model? The standard economic model relies heavily on the assumption that consumers are rational. Standard economic model assumes that consumers are fully aware of all the options who have, who can always and consistently, rank whose options in accordance with their preferences, and always choose the option, who like

Rational and Irrational Consumer Preference

Rational and Irrational Consumer Preference
  • Author : John Kenneth Galbraith
  • Publisher : Unknown
  • Release : 17 January 2021
GET THIS BOOKRational and Irrational Consumer Preference

Irrationality in Health Care

Irrationality in Health Care
  • Author : Douglas E. Hough
  • Publisher : Stanford University Press
  • Release : 15 May 2013
GET THIS BOOKIrrationality in Health Care

The health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results—and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills

Consumer Culture

Consumer Culture
  • Author : Douglas J. Goodman,Mirelle Cohen
  • Publisher : ABC-CLIO
  • Release : 17 January 2021
GET THIS BOOKConsumer Culture

Provides an overview of the many dimensions of consumer buying trends, focusing specifically on the context of economic, social, and political indicators, and discusses the consumer culture on a global level.

The Skeptical Economist

The Skeptical Economist
  • Author : Jonathan Aldred
  • Publisher : Routledge
  • Release : 04 May 2012
GET THIS BOOKThe Skeptical Economist

Economics is unavoidably central to any attempt to improve our quality of life, but most people do not know why, or how to question its underlying assumptions. The Skeptical Economist rejects the story told by other popular economics books. Responding to Western malaise about quality of life, and a growing curiosity about economics and its relevance to these concerns, Jonathan Aldred argues that economics is not an agreed body of knowledge or an objective science. In reality economics is built

The Upside of Irrationality

The Upside of Irrationality
  • Author : Dr. Dan Ariely
  • Publisher : Harper Collins
  • Release : 01 June 2010
GET THIS BOOKThe Upside of Irrationality

“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics,

Restoring Consumer Sovereignty

Restoring Consumer Sovereignty
  • Author : Adrian Kuenzler
  • Publisher : Oxford University Press
  • Release : 17 January 2021
GET THIS BOOKRestoring Consumer Sovereignty

In today's highly concentrated marketplaces, social and cultural values--such as the lifestyle connotations that manufacturers and sellers confer upon their goods--often shape consumers' prior beliefs and attitudes and affect the weight given to new information by consumers who make purchasing decisions in the marketplace. Such consumer goods present the largely unexplored problem of contemporary market regulatory theory according to which an increased amount of product differentiation has rendered everyday purchasing decisions such as the choice between an iPhone or a